Potential of new data sources in tourism
Keywords:
tourism, statistical data, geolocation data, payment card dataAbstract
The intensive development of new technologies extends the possibilities for data resources to monitor tourism. New sources offer a wide range of data that could be used to complement traditional statistical resources. In this context, however, a number of methodological and legislative issues need to be addressed. This paper presents a contribution to the discussion on the use of data sources to measure the performance of road traffic more heavily. The aim of this article is to analyze the potential of modern data sources in terms of their usability for statistics and performance measurement of tourism. In order to determine the potential of new statistical sources, a questionnaire survey of respondents from the experts in the field of tourism is used. The research is mainly focused on the needs of destination management organizations in the Czech Republic. The theoretical framework of the article is an analysis of the available sources of tourism statistics in the Czech Republic and in the international environment.
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